学术英语课后答案.doc

I. 1.G2.13. C4. B5.E6.A7. D8.H9.F

II. 1. Undercapitalization; 2. Mutual fund; 3. Business plan; 4. Transaction; 5. Road map; 6. On-demand; 7. Fraud; 8. Work force; 9. Customer service Unit two Text A: Exercise

1. Translate the following expressions from English into Chinese or vice versa. 1 the act of sales 销售行为

2 manage customer relationships 管理客户关系 3 business philosophy 经营理念

4 satisfy consumer requirements 满足消费者需求 5 manipulate the tools of marketing 使用营销工具 6 entice consumers to buy products 吸引消费者购买产品 7 effective marketing 有效营销 8 ideal target market理想的目标市场 9 promote products 促销产品 10利益最大化 maximize interest 11 产品包装 the packing of the product

12 产 品设计 与生产 the design and manufacturing of the product 13 知名品牌 an established brand 14消费产品 consumer goods 15 独家经销 exclusive distribution 16 事件营销 event marketing

17 减少生产成本 cut the cost of manufacturing

2. Complete the following sentences with the correct form of the terms in the box.

1. Target market; 2. Sales promotion; 3. Manage customer relationships; 4. Established brand; 5. Exclusive distribution; 6. Event marketing Unit three Text A

1. Match the expression in Column A with their Chinese equivalents in Column B. l .G; 2.1; 3. C; 4. D; 5.F; 6. H; 7. E; 8. A; 9. B

2. Complete the following sentences with the correct form of the above expressions. 1. Growth strategy; 2. Consumer preferences; 3. Joint venture; 4. International expansion; 5. Shopping behaviors; 6. Merchandising strategies Unit four Text A

1. Search the Internet and find equivalents of the following English words or phrases in Chinese

business literature.

effective leadership 有效领导 management practice 管理实践 strategic Vision statement goal objective Resources Insight 2. Complete words or (1) . (2) . (3) . (4) . Insights; (5) . Resources; (6) . Functions; (7) . Performance Unit five Text A

Task 1. Specialized vocabulary 1.

1. 电子商务模式 2. 减少开销 3. 公司客户 4. 未售存货 5. 批发商和零售商 6. 比较购物 7. 购物偏好 8. 个性化服务

9. Generate sales revenue

10. Facilitate sales transactions

11. Fairly priced, high-quality products 12. Large quantities of raw materials 13. Increase the volume of products

14. Build long-term relationships with the customers 15. Broadband access to the Internet 16. Information database 2.

1. Conduct business; 2. Growth opportunity; 3. Human resources; 4. Individualized services; 5. Buying preferences; 6. Generate sales revenue

战略规划 使命 愿景

（长期）目标 （中短期）目标

职能 费用，支出 the following paragraph with the correct form of appropriate

expressions from the above. 资源 绩效

function expense performance planning mission

洞察

Strategic planning; Mission; Objectives;