专利名称：Determining advertising effectiveness with
online reach and frequency measurement
发明人：Jason Rex Briggs申请号：US13113814申请日：20110523公开号：US08423406B2公开日：20130416
专利附图：
摘要：A method converts online data into quantitative measures of reach andfrequency. Gross Rating Points, Targeted Rating Points, frequency, targeted cost perthousand, and average advertising cost per person may be determined using data to
measure the percent of non-country respondents receiving and gathering incidence ofage, sex, income and other variables used to define target audience. Data may be mergedto calculate GRP delivery by geographic region for the purpose of integrating onlineadvertising into a marketing mix analysis. Over-samples may be used within events tomeasure different respondents' pre and post the event to measure incrementality ofevent. The total event attendance may be estimated and used to weight the over-sampleback into the overall sample. Discrete media groupings may be used to identify thedilution of effects inherent in scaling thereby increasing the accuracy of projected results.
申请人：Jason Rex Briggs
地址：El Dorado Hills CA US
国籍：US
代理机构：Meyertons, Hood, Kivlin, Kowert & Goetzel, P.C.
代理人：Eric B. Meyertons
更多信息请下载全文后查看
因篇幅问题不能全部显示，请点此查看更多更全内容